Climadiff and Cavavin: two French stories united by a passion for wine

Arnage (72) / La Baule - December 2025 - The end of this year marks a symbolic moment for two major players in the world of wine.
Climadiffcavavin, the French specialist in wine cellars, celebrates 30 years of expertise, while Cavavin, the leading French franchised wine merchant, celebrates its 40th anniversary.
Two anniversaries that reflect a shared commitment to wine heritage, transmission and passion.

Climadiff30 years of French wine heritage

Born in 1995 from the passion of an eleven-generation winegrowing family, Climadiff perpetuates the know-how inherited from the French wine world.
From the outset, the brand has established itself as the specialist in ageing wine cellars, faithful to a clear mission: to reproduce the conditions of a natural cellar to preserve wine in all its authenticity.

Acquired in 2011 by the FRIO Group, based in Arnage (Sarthe), Climadiff now relies on the industrial power and expertise of Europe's wine cellar leader.
The group now distributes over 450 references in more than 75 countries, while remaining true to its original values: heritage, tradition and passion.

"30 years is often the pinnacle for good wines, and this is also the case for Climadiff, which more than ever, through its ranges, illustrates passion and unique French know-how in the service of wine conservation"
- Didier GRYCHAT - Chairman of the Frio Group

Cavavin, 40 years of passion, proximity and advice

Founded in 1985 in La Baule by Michel Bourel, CAVAVIN was born of a simple conviction: wine should be a link between people, a story of transmission, sharing and trust.

Forty years on, this vision still drives the company, which has become France's leading network of franchised wine shops, with over 150 outlets in France and abroad.

True to its origins, the brand relies on a close partnership with over 300 independent winegrowers, selected for their exacting standards, their authenticity and their attachment to the terroir. Together, they have built up a rich offering of nearly 2,000 wines and spirits, reflecting the diversity and expertise of French and international wine-growing regions.

Under the impetus of Olivier Mermuys, the founder's son-in-law and current Managing Director, CAVAVIN perpetuates a true family spirit: that of a network united around strong values: a passion for advice, proximity to customers and highlighting the work of winegrowers.

Each CAVAVIN franchisee is an entrepreneur who cultivates his or her own personality, expertise and customer relationships. In direct contact with the producers, they choose their cuvées, advise and help customers discover, and embody the brand's philosophy on a daily basis: "to pass on, advise and create a bond around wine"

"To celebrate 40 years is to honor the loyalty of our winemakers, the passion of our franchisees and the trust of our customers. CAVAVIN is a human adventure that continues to be written every day, with the same sincerity and the same high standards."
- Olivier Mermuys, Cavavin General Manager

Two brands, one vision of wine

Climadiff and Cavavin share a common philosophy: respect for wine, transmission and French excellence.
One preserves, the other advises - two complementary areas of expertise, serving the same pleasure.

As the year draws to a close, the two brands are joining forces to celebrate their history and affirm their shared values.
Other joint initiatives will be launched in the near future... stay tuned.